Wednesday, February 28, 2018

How to Write a Brilliant Twist Ending

Don’t you love a great twist ending?

Often appearing in the middle or at the end of a story, a twist can completely transform the reading experience into a wild ride where anything can happen.

How to Write a Brilliant Twist Ending for Your Story

But executing a twist isn’t easy, and if done improperly, can leave your reader feeling deeply disappointed.

And that’s just what many writers unsuspectingly do.

The Wrong Kind of Twist

A “twist” is the revelation of crucial information that radically changes the reader’s understanding of the story. And to work properly, the twist must be related to a major choice made by the protagonist.

Many writers fail to make this connection. Rather, they think that a twist ending simply needs to withhold any important background information until the end of the story. And then, upon revealing it, they will somehow have reached a surprising and satisfying ending.

But this isn’t the case.

I found this to be true as a judge of the 2017 Fall Writing Contest, hosted by The Write Practice. The theme, “Let’s Fall in Love,” yielded many stories where characters simply “remembered” things that happened long ago. Perhaps they were visiting a cemetery where a loved one was buried, or a residence from childhood. The memories came back, and bits of information were revealed throughout the 1,500 word allotment. Then the story was over.

Nothing happened. Little changed.

Sure, surprising information appeared here and there, but it didn’t arrive in the context of choice. 

The revelation of surprising information is not climactic action. Information doesn’t do anything; it just explains.

Yet when that information accompanies a surprising, climactic choice, it enhances the complexity of the choice.

A bad twist is information posing as a choice. But a great twist reveals a choice that the reader usually can’t see coming, and why it is so impactful.

That’s the kind of twist you want.

The Right Kind of Twist

The best twists focus on Choice, and reveal one or two things:

  1. A contradictory motivation behind a major choice
  2. A hidden, contradictory major choice

Take Toy Story 2. 

The heart-wrenching song “When Somebody Loved Me” is a slow, painful twist that reveals the seemingly contradictory choice that Jessie the Cowgirl is making: to go to a museum, rather than entrust herself to another owner. Why? Because despite the nature of a toy (to be loved by a child), Jessie has been deeply wounded by her previous owner, and is too scared to make herself vulnerable again.

Tell me that scene didn’t rip your heart out! 

Or think of The Shawshank Redemption. The protagonist, Andy, has been making a very important (and methodical) choice during his 19 years in prison. The twist reveals it, completely changing the characters’ (and the viewer’s) understanding of Andy’s choices throughout the whole story. His secret choice has been contradicting his visible choices the whole time.

Tell me that moment didn’t change your life!

Both of these twists accompany and complicate a major choice made by a character. They also reveal something contradictory about the character’s nature.

That’s the stuff of a powerful twist!

How to Write a Great Twist

Executing a powerful twist ending isn’t easy. It takes lots of planning, drafting, and revising. And it won’t always work the way you expect. Here’s how to do it:

1. Plan Choices

When you outline and draft, focus on the big, high-risk choices your characters can make. Experiment with a variety of choices, some that are outside your plan or even your comfort zone.

And as your characters solidify in the world of your story, focus on one to two choices that will truly surprise your reader. Hone in on choices that seem to contradict outward appearances or add deeply empathetic context to their difficult choices.

2. Don’t Keep “Secrets”

Unless you’re in the Mystery genre, try not to keep secrets. Sure, be intentional and sparse with your exposition, but don’t buy into the lie that secret background information qualifies as a satisfying twist.

In fact, you should write versions of scenes where you intentionally reveal crucial information (those would-be secrets)! You may find that the scene works better with the truth on the table. It will certainly force you to focus more on character choice, rather than character backstory!

And even in the Mystery/Thriller genres, the best secrets are tied to choices as well. Usually these big secrets are wrapped up in lies, which qualify as character choices — especially when you show them in action.

Keep the focus on choice, and you’ll find yourself in a great position to start executing a twist.

3. Wait Until the Perfect Moment

The best way to identify the perfect moment is to answer this question: “When are the stakes the highest?”

It’s at that moment that you should unleash your twist, as it complicates the high-risk choices made by your character.

I relished the opportunity to do this when I wrote a murder-mystery play. After the “false” ending, just when the characters and audience believe that the evil has passed, the killer reveals his true nature in a deeply personal and shocking way, murdering someone very close to him. It altered every choice the audience had seen him make for nearly two hours, and was even a complicated choice in and of itself, motivated by anger and a thirst for revenge.

But it took a ton of planning, drafting, and revising to finally get right!

Do the Twist

A great twist ending is worth the effort. It sits atop the storyteller’s Mt. Olympus, right alongside eliciting a full-bellied laugh from your reader, or a puffy-cheeked cry.

Few stories are able to deliver it in a deeply satisfying way. Will yours?

Remember: These take lots of practice. You’ll hardly ever get a perfect twist right on the first or second, or even third, try.

But it’s totally worth it. For many of us, great storytelling twists motivate us to tell our own stories. We long to recreate the catharsis of an unpredictable twist.

So do it right. Focus on choices, and the seemingly contradictory reasons why characters make them. Don’t simply hide backstory, but use it to complicate the difficult decisions every character has to make.

So write on, fearless storyteller! And have fun planning and writing great twists that will thrill your readers every time!

What are your favorite twist endings? How do you surprise your readers with a brilliant twist? Let us know in the comments.

PRACTICE

Since it takes much more than fifteen minutes to plan, draft, and finalize a good twist, take this time to carefully study a successful example. Take fifteen minutes to write a reflection on a twist from one of your favorite books, films, or plays.

What action was revealed, and how did it seem to contradict the character’s previous actions or nature? What surprisingly motivation was revealed that complicated that action?

When you’re done, share your practice in the comments below, and be sure to leave feedback for your fellow writers as we all learn together!

The post How to Write a Brilliant Twist Ending appeared first on The Write Practice.



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A Closer Look: Miura MC-501 Irons

At any point during 2017, the status on Miura's Facebook page could have listed its status as "In transition."

Miura's calling card had always been forged blades and players' cavity-backs along with high-performance wedges. This helped it to establish a cult-like following with better players, but at times, Miura seemed reticent to deviate from this script, due in part to the exceptionally loyal fan base.

But change was inevitable and frankly, necessary for Miura to retain relevance as other OEM's (Epon, PXG, amongst others) pushed performance boundaries while blurring once rigid category definitions.

The small family business started by Katsuhiro Miura in 1957, acquired a new investor in Howard Milstein and named Hoyt McGarity, CEO of True Spec Golf,  as president of its North American operations.

Now as 2018 begins to unfold, consumers are starting to see some tangible evidence of where Miura might be headed and how its reorganization will impact the final product.

FIRST UP

This year Miura is primed for three equipment releases, the first being the MC-501 irons ($260/each MAP), which are available 3-PW for right-handed players only.  This is Miura's first entirely new iron design (since the 1957 CB series) and aims to prove itself worthy of the self-proclaimed title "The Modern Blade."

Say's McGarity, “Although blade models typically target a specific skill set, Shinei wanted this new model to appeal beyond just the low-handicap player.”

REAR-1

Traditional blade irons offer golfers maximum shot-shaping control by centering mass behind impact coupled with a relatively high CG. With that, the typical opportunity cost of workability is forgiveness. The MC-501 will never be mistaken for a game-improvement club, but engineers have taken several steps to maintain the traditional elements of a muscleback iron while boosting performance on off-center strikes.

With the MC-501, engineers sculpted channels into the muscle of the club, carving out 20 grams of weight, which is repositioned in the sole. The result the longest total blade length of any Miura blade model (which is still quite compact by industry standards) and a lower CG which generally leads to higher launch with lower spin.

The company line seems to suggest this is a cavityback iron in muscleback clothing. I'd say it is more a muscleback and a half. The MC-501 lacks the forgiveness one would expect from a perimeter-weighted cavityback iron on heel/toe misses as well as shots struck high on the face (noticed this particularly in the rough). However, if your miss is generally limited to thin shots, the additional repositioned weight makes an appreciable difference.

FINAL-1

In my individual testing, it didn't take long to figure out the MC-501's personality. It's effectively a marginally more forgiving muscleback iron and isn't for the player who struggles to find the center of the face. The Y-grind (Y denotes the grinds creator, Yoshitaka Miura) softens and blunts the leading edge to promote cleaner turf interaction, especially for those with a steeper angle of attack. Because perimeter weighting is virtually nonexistent, manipulating ball flight and trajectory is quite enjoyable, but caveat emptor, the guts of the MC-501 are still that of a muscleback. Slight alternations in face angle and swing plane will produce pronounced changes in ball flight.

Simply, the MC-501 is an iron which will respond best to players who like to work the ball but could benefit from a bit more launch and/or whose primary miss is thin.

FINAL-10

I think there's a tendency for the golfing public to get too far out over their skis with irons like the MC-501. Because forgiveness is emphasized and touted as a selling point, some will take this to mean it's a viable option for the majority of golfers. It's not. It's still a niche product, best suited for accomplished players or competitive amateurs.

This is an iron with divisive curb appeal. Some Miura traditionalists won't like it because it doesn't look like the MB-001 or Baby Blade - or any number of classic blade style irons. Others will note the deli-sliced thin topline and still quite compact footprint and see, for lack of a better descriptor, the "X" styled cavity as dynamic and different enough to stand out in a good way. The copper-nickel satin finish is pure, and each head is still forged at Miura's factory in Himeji, Japan from soft S25C carbon steel.

FINAL-3

Regardless, it doesn't look entirely like MB's from Miura's past, but it's not supposed to.

CH...CH...CHANGES

The MC-501 reminds me of an iron which is well over a decade old – Mizuno's MP-32. The purpose of both is relatively similar (muscleback aesthetics and cavityback performance achieved largely by repositioning weight from the cavity to the sole) even if the exact engineering is not. What the MP-32 did for Mizuno was to attract a set of golfers who didn't have the game for the MP-33s or MP-67s but wanted to bag clubs which looked (mostly) like them. Similarly, the MC-501 could pull in a contingent with the game to comfortably play a club like Miura's CB-57 or PP-9003, but want something which, at face value, looks like a muscleback.

FINAL-4

Change is as uncomfortable as it is unavoidable. Katsuhiro Miura's two sons (Shinei and Yoshitaka) will continue to play a more significant role in product design and because Miura wants to attract a wider swath of golfers, future releases (this year included) will almost certainly look different than previous ones. Some will laud a more modern and inclusive approach, while others will criticize and decry the moves as evidence Miura is moving an uncomfortable distance from its roots.

It's a challenging position for Miura. There's a tenuous balance to be struck which honors its heritage and history while taking measured steps forward to address existing gaps – namely equipment to draw in higher handicap golfers.

This is the beginning of Miura's redefinition. Do you like what you see?



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The Top 15 Smart Phone Apps to Make You Strong and Healthy

The mobile medical app market is exploding, with countless tech companies vying to grab a share of the $3 trillion spent annually on health care in the United States. And with obesity among US adults reaching an all-time high, the number of fitness and dieting apps is also on the rise.

Whether it’s by keeping track of calories, exercise, or weight loss, fitness apps definitely make losing weight much easier. Here are 15 of the best ones for Android and iPhone users.

The Top 15 Smartphone Apps to Keep You Focused on Your Active Lifestyle Goals

#1. MyFitnessPal

 

Rated five stars on both the Android and iPhone and free to download, this is one of the most popular fitness apps on the market. It’s especially useful when it comes to counting calories since it has a database of over 5 million foods to choose from.

You can quickly enter and save meals to see how many calories you’ve consumed for the day. The app also allows you to connect to fitness apps or devices. You can even import recipes you’ve found online so you can get the most accurate calorie count.

Learn more about the MyFitnessPal app, here.

#2. Weight Watchers

If you’re a fan of the Weight Watchers approach, but don’t have time to go through the traditional process, this app brings everything to you for free. It’s rated five stars on iPhone and four on Android and enables you to track food and share your progress with other members of the Weight Watchers community.

Additional subscriptions, like OnlinePlus or Meetings, allow you to post before and after photos and share your favorite recipes with other members.

Learn more about the Weight Watchers app, here.

#3. Ideal Weight

Available only on Android and rated four stars, this free app helps you determine your Body Mass Index (BMI). This app is a great place to start your weight loss journey.

The app calculates your BMI based on your height and weight. It will then give you an estimate of your ideal weight for your height, allowing you to determine how much you would like to lose.

Learn more about the Ideal Weight app, here.

#4. Lose It!

If you’re looking for a weight loss plan that’s customized to fit your needs, then this is the app for you. The app is rated four stars for the iPhone and five for Android and is free to download. All you have to do is enter your personal information, and then start tracking your calories and exercise.

Based on the goals you’d like to achieve, the app will give you information about which behaviors are helping you and which are hindering you in your weight loss journey.

Learn more about Lose It, here.

#5. Noom Coach

This app also turns your phone into your own personal weight loss coach. It’s rated four stars on the iPhone and five on Android and free to download. It features programs created by doctors to help you combat health conditions such as diabetes and high blood pressure.

It’s known to help users develop healthy habits since it gives you a specific plan to follow each day.

Learn more about Noom Coach, here.

#6. Fitness Buddy

It can be really hard to develop a workout routine, especially if you have no clue what you’re doing. Thankfully, Fitness Buddy has a library of over 2,400 exercises and 1,000 videos in a variety of styles.

It also enables you to track your progress and suggests complete exercise routines. The app only costs $2.99 and is rated five stars on iPhone and four on Android.

Learn more about Fitness Buddy, here.

#7. Nike + Run Club

This app helps keep you motivated by enabling you to compete with other runners and share your progress with the community. Free to download and rated four stars on the iPhone and five on the Android, the app tracks each run and gives you updates on your progress as you go.

It even features famous athletes such as Allyson Felix and will help you create a customized plan to fit your goals and skill level.

Learn more about Nike Plus Run Club, here.

#8. Runkeeper

Although the name may be misleading, Runkeeper is for much more than just running. It has a GPS capability that will help you track walks and bike rides, too. You can use the app to set reminders to ensure you complete your walk, run, or bike ride and personalize your routines to fit your schedule.

The app is free to download and is rated five stars across the board.

Learn more about Runkeeper, here.

#9. Endomondo

This app also tracks activity using a GPS. It can help you log every detail, including speed, miles, and calories burned. You can also sync it with your other fitness apps or devices to help you set the best goals for yourself.

It’s rated five stars on both iPhone and Android devices and is free to download.

Learn more about Endomondo, here.

#10. JEFIT Workout Tracker Gym Log

You can download this app for free and get your very own workout planner, professional workouts, and more than 1,300 exercises to choose from. You can even add your own exercises and track your progress along the way by graphing your body measurements.

JEFIT is rated five stars on both iPhone and Android devices.

Learn more about Jefit, here.

#11. Nike + Training Club

Similar to Nike + Run Club, this app includes a variety of workouts designed by fitness pros. You can set up your own personalized training system and track progress as you go.

The app is rated four stars on iPhone and five on Android.

Learn more about Nike Plus Training Club, here.

#12. Daily Burn

Another popular fitness program Daily Burn helps you decide where to start. The app will guide you toward your fitness goals. There are over 800 workout videos to choose from and a new 365 workout, designed with beginners in mind, is released each day.

The app is rated four stars on both iPhone and Android.

Learn more about the Daily Burn app, here.

#13. MyNetDiary Calorie Calculator

Logging both calories and exercise is an essential part of losing weight. This app helps you do both. It’s rated five stars on both the iPhone and Android and is free on Android devices.

MyNetDiary analyzes the data you enter and provides you with weekly updates on your goals.

Learn more about MyNetDiary app, here.

#14. Fitocracy

Let’s face it, getting fit isn’t everyone’s idea of fun, but this app helps make it more entertaining. You’ll go on quests, unlock new achievements, and earn points. The app even includes tips and exercises from fitness experts.

It’s rated five stars on iPhone and four on Android.

Learn more about Fitocracy, here.

#15. Fitbit

Perhaps the most popular fitness app on the market, Fitbit allows you to track your food, exercise, and even sleeping habits.

It’s rated four stars on both the iPhone and Android devices and syncs well with your Fitbit device.

Learn more about Fitbit, here.

In conclusion…

Regardless of your fitness goals, the apps on this list have something for you. They're the most highly rated across iPhone and Android devices, so you're sure to experience results if you use them as they are designed.

Note however those nutrition experts are divided when it comes to the effectiveness of counting calories and taking on strict exercise regimens — be sure to consult with a professional if your weight loss goals are substantial, or if you have underlying health conditions that might make the workouts or recommendations on these apps challenging.

Chris Barry is a staff writer and senior editor for Zwivel. He has written stories on everything from motorcycle gangs in the Caribbean to traveling the USA with Ringo Starr. His articles have been published in such high – and sometimes low – profile publications as Vice, Maxim and The National Post.



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Tuesday, February 27, 2018

First Look: Bridgestone Tour B X-HI Driving Iron

I know the Olympics are over, but Bridgestone Golf may have just copped the Gold in Synchronized Stealth Marketing.

It was so stealthy that unless you were actually reading Twitter yesterday instead of just doing the scan-and-scroll two-step, you’d have missed it entirely. Most OEMs will at least drop us a postcard or throw us a line for even the smallest update or release, but Bridgestone is seemingly trying to sneak its new driving iron into the marketplace.

And yes, they’re calling it a driving iron instead of the more politically correct utility iron.

Bridgestone Driving Iron - 3

Not a Utility Iron

Don't look for Bridgestone's Tour B X-HI at retail: you won't find it. The new driving iron is an extremely limited release that’s available only on Bridgestone’s website, and once they’re gone, they’re gone.

Sort of.

“It’s an in-line product in Japan,” says Zack Kupperbusch, Bridgestone’s golf club product manager. “We wanted to bring it in over here in limited quantities to test the popularity. Assuming it sells well we’ll look to bring it in as a full line release in the near future.”

This is Bridgestone’s first release in this growing niche since the J33 Air Muscle; a club Kupperbusch says customers still ask about.

“From working with shaft companies and gauging the market, we feel like the driving iron category is making a comeback. We wanted to get in front and see how well this would be received.”

I doubt a 2018 test market run of a product line that’s been pretty much on everyone else’s radar since 2012 or so qualifies as getting in front of it, but the fact is if you want one, you better hurry.

Bridgestone Driving Iron - 4

Priced to Move

The Tour B X-HI as currently constituted is available only in a 20-degree model and comes stock with a Golf Pride MCC grip, the KBS Tour Hybrid Prototype shaft and an impressive array of no-upcharge options. And at $189.99 it's a relative bargain in its category - not bad for a product Bridgestone admits is being test marketed.

“We’re being really aggressive with the price,” adds Kupperbusch, “because we want to see how quickly we can sell-through this first batch of inventory. If it sells pretty quickly, then hopefully we can bring more in as a full-line product."

The Japanese versions sell in 18, 20 and 22-degree models. Bridgestone isn’t releasing much information regarding technical details, other than to say it’s hollow-bodied construction that’s thicker all around with a wider sole, like most other driving irons, er, I mean utility irons.

Given Bridgestone's standing in equipment market share, this type of release makes sense, especially considering the niche: gauge the market's appetite for the particular product at that particular price before making a bigger investment.

The Bridgestone Tour B X-HI is available only on Bridgestone’s website and in extremely limited quantities.

Bridgestone Driving iron -1

Strange Days

Bridgestone’s business is getting curiouser and curiouser. Weeks ago the company announced a record-setting year in terms of ball volume sales, which was followed by persistent rumors of red ink on the North American bottom line. We’re also hearing about new Tiger-centric marketing initiatives, and no doubt the gang in Covington had to be pleased with Tiger’s performance, and the ever-obsequious coverage by CBS at the Honda over the weekend.

Also, Bridgestone CEO Angel Ilagan has been a vocal proponent of rolling back the ball on the PGA Tour, which seems to be picking up steam with the USGA. A ball manufacturer calling for a dialed-back, standardized tour ball gives the cynics among us plenty of fodder for late night debates.

On the equipment side - a tiny fraction of Bridgestone's overall business - the company is making its premium Tour B metal woods and irons available online after a year of exclusivity with a select network of club fitters. We also hear rumors of an overhaul of the old-ish JGR metal woods and irons offering.

Given the face-plant Bridgestone endured following the J15 release, it's easy to understand limited edition test marketing for new equipment, particularly with something as niche-oriented as a driving iron. 2017 was a busy year for Bridgestone, and it appears 2018 will be as well. The company remains #3 in ball market share and, despite solid performers in virtually every category, it remains on the outside looking in when it comes to equipment.

Balls are where the money is, and Bridgestone will need to be creative to maintain its market position. The company appears to be taking a very conservative, low-risk approach on the equipment side, which - given its history - is a prudent move.

 



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Monday, February 26, 2018

Win a Wedge from Fourteen Golf’s Wedge Wizard, Jacob Sanborn

Several weeks back, we introduced you to Jacob Sanborn, Fourteen Golf's Wedge Wizard.

Now, you have the chance to help him design a one-of-a-kind custom wedge.

When Jacob picks your design, he'll build one for you and one for MyGolfSpy to give away on social media.

How to enter?

Comment below and tell us what you'd like to see. In X weeks, we'll announce the winner.



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Sunday, February 25, 2018

Top 10 Tips for Travel Writing Success

“No offence, but I want to be THERE, not here.” This was the response from Amber, a participant in one of my recent ‘Introduction to Travel Writing’ Workshops. The group had been given a table covered in travel magazines and I was asking them what had made them choose the one they had selected. She was pointing to cover photo showing someone sunbathing on the deck of a luxury yacht floating above a vibrant blue sea. That’s the effect every travel photographer or writer wants to evoke. In this workshop I help wannabe travel writers to understand what makes great travel writing, how to craft a magnetic opening sentence and why it’s so important to write in an original and engaging manner.

Really good travel writing takes us from the desk, sofa, bus or bed to another place where we can relax and experience a different aspect of life. Here are my suggestions to help YOU improve your style and create compelling content.

Top 10 Travel Writing Tips

  1. Find an original angle, whether it’s for a well-known place or lesser-known sight

  2. Share your own experiences, be real – be YOU

  3. Become a specialist and have a niche that gives readers a reason to seek you out

  4. Write simply, don’t try to impress and focus on taking your reader on the journey with you  

  5. Tell a story that you would like to read

  6. Make sure your opening paragraph hooks your reader’s attention straight away

  7. Create a mental picture using all the senses so they can see, hear, feel and experience with you

  8. Check your facts – and check again

  9. Be original – avoid clichés and overused phrases such as ‘breathtaking view’, ‘vibrant culture‘, ‘life’s a beach’

  10. Be patient – it takes time & energy to develop your writing style but it really is worth it 😊

I run a variety of Travel Writing and Blogging Workshops for individuals as well as tourism boards, tourist attractions, other DMOs and specialists in the tourism, leisure and hospitality sector. For more information and to discuss your specific requirements, contact Zoe Dawes here. 

The post Top 10 Tips for Travel Writing Success appeared first on The Quirky Traveller Blog.



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